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WAEC 2023 MARKETING VERIFIED ANSWERS

MARKETING OBJ

1-10: AACBAAADAC

11-20: DACBABDBAC

21-30: BCADCBAABB

31-40: ACDCDDDCBB

 

(5a)

 

(PICK ANY FIVE)

 

(i) Jo-Bo should ensure a different variety of products are available in his retail outlet to cater to different customer preferences and needs.

 

(ii) Jo-Bo should focus on providing high-quality products that meet or exceed customers expectations.

 

(iii) Jo-Bo should offer competitive prices for his products compared to other retailers in the area.

 

(iv) Jo- Bo should Provide excellent customer service for customer retention.

 

(v) Implementing a loyalty program or offering incentives such as discounts or reward points, for repeat customers.

 

(vi) Jo-Bo should ensure his retail outlet is visually appealing and well-organized.

 

(vii) Jo-Bo should engage in effective marketing strategies to create awareness and attract new customers.

 

(viii) Jo-Bo should actively seek feedback from customers to understand their needs and preferences better.

 

 

 

(5b)

 

(PICK ANY FIVE)

 

(i) By starting his own retail outlet, Jo-Bo can become financially independent.

 

(ii) Running a business allows Jo-Bo to gain valuable entrepreneurial experience.

 

(iii) By establishing his retail outlet, Jo-Bo contributes to job creation in his neighborhood.

 

(iv) As the owner of his business, Jo-Bo has the freedom to set his own working hours and make decisions independently.

 

(v) He will be able to learn continously and experience personal growth.

 

(vi) Establishing a retail outlet in his neighborhood can earn Jo-Bo recognition and respect from the community.

 

(vii) If Jo-Bo’s retail outlet proves successful, he can consider expanding his business.

 

(viii) Building a successful business can potentially lead to long-term wealth creation for Jo-Bo.

 

 

 

*VERIFIED 2023 WAEC MARKETING ANSWER*

 

(6a)

 

-[PICK 5]-

 

(i). Cost of production and distribution

 

(ii). Competitor prices and market share

 

(iii). Customer demand and behavior

 

(iv). Product quality and differentiation

 

(v) Legal and ethical constraints

 

(vi). Brand image and reputation

 

(vii) Pricing objectives and strategy

 

 

 

(6b)

 

(i). Television offers a wider reach and audience compared to electronic billboards, allowing advertisers to target a broader demographic.

 

(ii). Television allows for more creative and engaging advertising, using techniques such as storytelling and visual effects to capture viewers’ attention.

 

(iii) Television offers the ability to schedule ads during popular shows and events, reaching a large number of viewers at once.

 

(iv). Television ads can be measured and evaluated through ratings, allowing advertisers to understand the effectiveness of their campaigns.

 

(v). Television provides a trusted and authoritative platform, which can lend credibility to the advertiser’s message.

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